FREE SHIPPING ON ORDERS OVER $99 (Contiguous US Only) $5 Flat Rate Shipping Every Time*

About Us

  • In Late 2013, we were on a mission to provide you with a low-cost home improvement solution.

    What started in 2013 as a niche home company, founded and operated by a 22-year-old, is now a larger team of designers, developers, and marketing ROKstars catering to DIY-ers, contractors, cabinet shops, and woodworkers.

  • A Single Product Launched our Company.

    From humble beginnings of selling a handful of soft-closing cabinet products, we are proud to now offer a wide range of home improvement products, both decorative and functional. That's why we created ROK Hardware: to bring high-quality specialty hardware to your doorstep. Did we mention the prices? Oh, you’re going to love these prices...

  • Seven years and over 200,000 happy customers; we haven’t looked back since.

    We are extremely grateful for our loyal and new customers that helped us get where we are today. Our company has grown beyond our greatest expectations in such a short amount of time. ROK Hardware is happy to offer a pick-up hub in Irvine for our local customers.

Our Mission

No need to search for hours, days, or weeks; ROK Hardware provides shoppers with the hottest home improvement hardware on the market at unbelievable prices. At ROK Hardware, we have big ambitions: to become the ultimate e-commerce company offering customers a wide variety of the highest quality home hardware products, with a fast turnaround time, outstanding customer service, and the convenience of ordering online for the lowest prices possible every time.

Our friendly, knowledgeable, and professional staff support our customers through education and problem-solving. Our dedicated staff will go the extra mile for customer requests. We will always do our best to obtain items requested by our customers. Our management is dedicated to providing our staff with the education, tools, and resources needed to provide exceptional customer service, which will always be reflected in our reviews.

Meet the team

  • Sean Founder & CEO Read full bio
  • Nathalie CO-Founder & COO Read full bio
  • Tony Kitchen Designer
  • Lindy Showroom Designer
  • Tonya Manager HR/Accounting/Facilities
  • Robin Office Assistant
  • Kevin E-Commerce Manager
  • Rahul E-Commerce Assistant
  • Dan E-Commerce Assistant
  • Jamshed E-Commerce Assistant
  • Rupesh Senior Web Deveolper
  • Carlos Senior Graphic Designer
  • Alfonso Graphic Designer
  • Cyndi Social Media Assistant
  • Jericka Executive Assistant
  • Jonelle Executive Assistant
  • Henry Sr. Warehouse Lead
  • Lin Warehouse Lead
  • Sonia Warehouse Associate
  • Jim Warehouse Associate
  • Jovi Warehouse Associate
  • Jorge Inventory Specialist
  • Albert Warehouse Associate
  • Monica Customer Service Supervisor
  • Ana Customer Service
  • Airis Customer Service
  • Bernardo Customer Service
  • Tom Custodian
  • Join our team Application
  • Join our team Application

Our Story

While Sean (founder of ROK Hardware) worked in his family’s kitchen cabinet business, he noticed a pattern with all customers; no matter what kind of cabinets they ordered, they all wanted the soft-close feature built in. He took note that most of his customers did not realize that it was actually unnecessary to buy a whole new kitchen just to have soft-closing cabinets. Sean spotted an opportunity in the kitchen cabinet industry and, with his father’s blessing, decided to venture off into a journey of his own..

In 2013, he started from his one-bedroom apartment. He solely offered the all-metal soft-closing retrofit damper and had much success with this single product.. However, that success was seemingly short-lived when he was given the news that the damper had been discontinued. Sean immediately purchased the rest of the inventory and, in return, sold out of it in record time. The manufacturers were impressed at how a 22-year-old could successfully brand and market a product that they had decided would be discontinued. Sean was able to bring this product back from the dead and the manufacturing processes started up again.

He knew that the only way to take his business to the next level was to offer more affordable home improvement products. As a new small business, persuading large companies to sell directly to him took some convincing. One thing is for certain, Sean’s abilities and integrity were solid and whomever he dealt with could sense that.

From there, ROK Inc., also known as ROK Hardware, was born, to bring specialty hardware to your doorstep.

Giving back

At ROK Hardware, we believe that the key to our success is giving back. We are blessed that the growth of ROK Hardware has been a rapid journey, and we strive to give back as much as we can.


Listed below are some non-profit organizations that we support, as we try to share our success with those in need. We encourage you to browse their websites to view the work they are doing.