While Sean (founder of ROK Hardware) worked in his family’s kitchen cabinet business, he noticed a pattern with all customers; no matter what kind of cabinets they ordered, they all wanted the soft-close feature built in. He took note that most of his customers did not realize that it was actually unnecessary to buy a whole new kitchen just to have soft-closing cabinets. Sean spotted an opportunity in the kitchen cabinet industry and, with his father’s blessing, decided to venture off into a journey of his own..
In 2012, he started SoftClose.com from his one-bedroom apartment. He solely offered the all-metal soft-closing retrofit damper and had much success with this single product. However, that success was seemingly short-lived when he was given the news that the damper had been discontinued. Sean immediately purchased the rest of the inventory and, in return, sold out of it in record time. The manufacturers were impressed at how a 22-year-old could successfully brand and market a product that they had decided would be discontinued. Sean was able to bring this product back from the dead and the manufacturing processes started up again.
He knew that the only way to take his business to the next level was to offer more affordable home improvement products. As a new small business, persuading large companies to sell directly to him took some convincing. One thing is for certain, Sean’s abilities and integrity were solid and whomever he dealt with could sense that.
From there, ROK Inc., also known as ROK Hardware, was born, to bring specialty hardware to your doorstep.